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Why Serums?

What is a skin serum?

Facial serums are lightweight treatment that penetrate deeper to deliver active ingredients into your skin. They are ideally applied after cleansing, and before applying a moisturiser.

Why serums?

Serums are performance products that contain higher concentrations of active ingredients to deliver proven results.

Serums versus conventional moisturisers:

Since serums are designed to be efficient delivery systems, they don’t contain unnecessary artificial ingredients. Their sole purpose is to deliver active ingredients deep into the skin where other products can’t penetrate.

Less irritation:

Serums are predominantly water based and contain less comedogenic properties than conventional creams, which means they are less likely to cause irritation and breakouts.

Which Boost serum is right for me?


Skin Care Glossary and Explanations

Acne
A skin condition that manifests itself in the form of blackheads, whiteheads, pimples and/or cysts. These lesions are thought to result from the accumulation of keratin proteins, bacteria and oil in hair follicles.

Alkali
A substance that has an opposite reaction to acid and is capable of neutralizing it.

Allergens
Foreign substances that cause allergic reactions. Examples of allergens are plant pollens, dust mites, animal dander, foods, insect venom, antibiotics, and substances such as latex and rubber.

Allergy
An acquired sensitivity to a substance. When allergic reactions occur following external contact, they usually produce eczema-like dermatitis, usually characterized by redness, itching and swelling.

Antihistamine
Medicine used to counteract histamine, a chemical released by the body during an allergic reaction, which contributes to inflammation.

Antioxidant
Antioxidants are substances that protect your cells against the effects of free radicals. Free radicals can damage cells, resulting in premature ageing, pigmentation and/or intense environmental damage. (See free radicals for full explanation.)

Astringent
An agent that is capable of shrinking and contracting skin tissue, temporarily and locally.

Atopic dermatitis
Also called eczema, this is a chronic, recurring inflammatory skin disorder that usually first appears in babies or very young children and may last through adulthood. Eczema causes the skin to itch and develop a red, scaly, patchy rash. It often develops in people who have hay fever or asthma, or who have family members with these conditions.

Atopic triad
Atopic dermatitis (commonly called eczema) forms part of what is known as the atopic triad, which also includes hay fever (allergic rhinitis) and asthma. It is a medical term doctors use to refer to these 3 allergic disorders.

Atrophy (skin)
Thinning of the skin.

Brightening and glow
Uneven skin tone could result from acne blemishes, freckles, melasma, or photoaging. This is the case where acids are your friend. Glycolic, salicylic and Vitamin C are the best ingredients for skin brightening.

Botanical
A substance derived or extracted from a plant.

Calming
Calming is another way of saying a product has anti-inflammatory properties. Basically, calming relieves redness caused by irritation. Some natural ingredients that help achieve this are carnosine, chamomile, aloe vera, allantoin, and hyuloronic acid.

Chronic
Long lasting and recurring; referring to a disease or disorder that lasts for a long time.

Collagen
A fibrous protein that gives skin its firmness. When the collagen fibers are stretched or strained, the skin loses its elasticity and the area wrinkles and sags. Collagen is used in skin care products because of its moisture binding properties.

Comedones
Blackheads. More evident in acne-prone skin.

Cream
A semisolid mixture of oil and water that is mostly oil and is intended for topical use.

Dermatitis
Inflammation of the skin.

Dermis
Connective tissue layer under the epidermis. Contains blood vessels, nerves, glands and hair follicles. Most often referred to as “the true skin”.

Eczema
A type of skin condition with redness, itchiness, bumpiness, and scaling (see atopic dermatitis).

Elasticity
Flexibility; the ability of your skin to stretch and spring back.

Elastin
Elastin is the protein that gives skin its elasticity.

Emollient
An ingredient that softens and moisturizes the skin.

Emulsifier
An agent used to combine two liquids that ordinarily do not mix, such as oil and water.

Enhancing/boosting
Enhancing is the same as boosting. For the skin they both increase the proteins within the skin, which leads to firmer, fuller-looking skin. The ingredients within a product that promises to enhance should be similar to those that promise to perfect and tighten.

Epidermis
The outermost (visual) layer of the skin where skin cells are formed, mature and die. It contains 6 different layers of which the basal layer refers to the layer where new skin cells are being formed.

Exfoliant
An ingredient or product that is used to remove, or exfoliate, dead cells from the surface of the skin.

Exfoliate
Remove dry, scaly skin.

Follicle
A deep, narrow, tube-like channel in which a hair grows. The opening of the channel on the skin surface is the pore.

Fragrance
A compound (a combination of two or more elements) made of volatile (evaporates at room temperature) chemicals that create an odour. Fragrances and perfumes are typically comprised of dozens or even hundreds of synthetic chemical compounds.

Free radicals
Unstable reactive molecules that can initiate a chain reaction of gradual damage to skin cells. They are generated through UV exposure, smoke, and other pollutants – and can be prevented primarily through the use of antioxidants and sunscreens.

Humectant
A substance that promotes the retention of moisture.

Hydrate
To add moisture/water to the skin.

Hypoallergenic
Formulated to reduce the risk of allergic reactions by avoiding ingredients that are most likely to cause these problems. This does not mean that allergic reactions are not possible, but rather that they are less likely to occur.

Inflammation
The body’s natural response to injury or abnormal stimulation by a physical, biological, or chemical agent. Typical signs of inflammation include pain, itchiness, warmth, redness, and loss of function.

Keratin
A tough, fibrous protein found in the surface cells of the skin, hair and nails.

Lipid Barrier Repair
Elements reintroduced into skin to reinforce the intercellular lipid barrier, which is responsible for moisture retention.

Lotion
A semisolid mixture of oil and water that is mostly water and is intended for topical use.

Melanin
The pigment produced by the skin cells known as melanocytes. The amount and size of the melanin granules is what determines the skin’s color or skin tone. Melanin is also a natural defense against ultraviolet radiation.

Moisturizer
Something that will make skin softer and more pliant by increasing its hydration. Also called emollient.

Natural
Understood to mean that the product is formulated with ingredients that originate or are extracted from substances that were once living. Examples of natural substances include fruit, vegetable and herbal extracts.

Nourishing
Refers to ingredients that provide nutrients to the skin. The ingredients include essential fatty acids, ceramides, Vitamin E and other oils derived from natural substances like olives and soybean.

Non-comedogenic
Minimizes potential to cause acne.

Ointment
A clear, greasy semi-solid (contains no water) preparation that is intended for topical use.

Perfecting
“Perfecting" creams are all about texture. Perfecting products are geared towards those looking to smooth or retexturize the skin, giving a more perfect, even feel. Perfecting mostly refers to minimizing or resolving superficial imperfections such as fine lines and wrinkles, coarse skin texture, large pores, mild to moderate acne, rosacea, acne scarring, or discoloration caused by acne scarring. The perfect perfecting ingredients are glycolic acid, salicylic acid, and Vitamin A (Retinol).

pH
The level of acidity or alkalinity of a solution or substance. If the pH of a product is too different from the pH of the skin it could damage the skin. It is estimated that the ‘natural’ skin surface pH is on average 4.5.

Photoaging
Refers to accelerated signs of aging, which are caused by overexposure to sunlight.

Sebum
The skin’s own oil. Sebum is produced by the sebaceous glands and secreted through the hair follicles.

Stratum Corneum
Outermost layer of the epidermis, composed of non-living protein. More commonly referred to as the dead skin layer.

Surfactant / Surface active agent
Any compound that reduces surface tension when dissolved in water solutions, or between a liquid and a solid. In personal care products these typically act to remove oil from the skin.

Systemic
Involving the whole body.

Tightening/toning
Tightening generally tends to mean firming or reducing pore size. The suggestion is to use products packed with peptides for firming, and glycolic and salicylic acids to give the feeling of tightening.

Topical
Pertaining to the surface of the skin; a medication applied to the skin.

Viscosity
A term to describe the flow characteristics of a product. Also commonly used to describe how thick or thin a liquid is.

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